Get Paid on Twitch

Twitch boasts over 31 million daily active users and more than 7 million unique streamers each month. It’s no surprise that people are eager to monetize their time on the platform. But making money on Twitch isn’t just about logging hours. It’s about strategy, engagement, and leveraging the right tools.

Twitch is Anyone can technically earn on Twitch, its a open idea to make money , but success depends on building an audience. Even if you’re not a top-tier streamer pulling in thousands of viewers, smaller streamers—often called micro-influencers—can still monetize effectively with the right approach.

Ways to Earn Money on Twitch

There are several revenue streams available on Twitch. Let’s break them down:

1. Twitch Affiliate Program

The Affiliate Program is the first step for many streamers looking to monetize. To qualify, you need to meet specific criteria:

• At least 50 followers.
• 500 minutes streamed in the last 30 days.
• An average of 3 concurrent viewers or more.
• Stream on 7 different days in the last 30 days.

Once accepted, Affiliates unlock income options such as subscriptions, Bits, and game sales. Streamers typically keep 50% of the subscription revenue, though some top-tier partners negotiate a higher split.

Bits

Bits are a virtual currency fans use to cheer for their favorite streamers. Each Bit is worth $0.01, and the revenue can add up quickly, especially during hype moments.

2. Twitch Partner Program

For streamers who’ve built a substantial following, the Twitch Partner Program offers even more benefits. Partners receive the same monetization options as Affiliates but with improved revenue splits and additional perks like ad revenue sharing.

Ad Revenue

Twitch Partners can earn from pre-roll and mid-roll ads. While earning ad revenue might not be substantial for smaller streamers, popular streamers with large audiences can see meaningful returns.

3. Donations and Tips

Donations offer an immediate way for fans to support streamers. Unlike Bits, which go through Twitch, donations are processed via third-party platforms like PayPal, Streamlabs, or Ko-fi, allowing streamers to keep nearly 100% of the revenue.

4. Sponsorships and Brand Deals

As your channel grows, you may attract the attention of brands. Companies pay streamers to promote products, run ads, or even wear branded merchandise on stream. According to recent data, influencer marketing is projected to be a $21 billion industry by 2025, and Twitch streamers are poised to benefit.

5. Merchandising

Selling merchandise is another way to diversify your income. Platforms like Teespring and Streamlabs Merch allow you to deTop streamers, however, can make upwards of $500,000 annually, with some even crossing the seven-figure mark thanks to a combination of these revenue streams.

6. Affiliate Marketing

Beyond Twitch’s own Affiliate Program , streamers can partner with brands or retailers through affiliate marketing. By promoting products with a unique affiliate link, streamers earn a commission for each sale driven through their link. Popular options include Amazon Associates, Humble Bundle and Razer Affiliate Program.

How Much Can You Earn on Twitch?

Earnings on Twitch vary widely based on factors like audience size, engagement, and monetization strategies. Here’s a breakdown of potential income sources for a moderately successful streamer with around 100 concurrent viewers:

• Subscriptions: $250 - $500 per month
• Bits: $100 - $300 per month
• Donations: $200 - $600 per month
• Sponsorships: $500+ per deal
• Merchandising: $100+ per month